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News

Job Vacancy – Marketing Executive

June 13th, 2019

Company background: Wallbarn is a family run business supplying specialised construction materials to the roofing, structural waterproofing and landscaping sectors.

Products include support systems for paving and decking, drainage and protection layers, an exciting new green roof system and premium decking solutions.

This is an opportunity to work for and promote an established and growing business with an unrivalled reputation for impeccable service.

Job role: Your focus will be the effective execution of our day-to-day marketing efforts targeting both influencers and purchasers, driving interest in Wallbarn’s entire product range:

  • coordinating marketing activity
  • sourcing and creating content
  • managing marketing resources
  • supervising third party suppliers

You will be supported by management with clear goals and on-the-job training, complemented by regular employee reviews. Personal development is taken seriously at Wallbarn, where everyone is expected to challenge how we do things and share their experiences with the team.

Responsibilities

  • Website: day-to-day updates via our CMS incl. product info, news, new case studies and basic housekeeping, as well as briefing web agency on more complex work
  • Outbound email: generating ideas, compiling content and ensuring timely dispatch of weekly newsletters
  • SEO & AdWords: work with agency/colleagues to optimise investment through regular monitoring and adjustment
  • Social media: work with agency to ensure healthy pipeline of regular posts, coordinating contributors and content
  • Case studies: identify new projects, arrange photography/filming, author and publish content
  • Industry platforms: act as custodian ensuring our listings are kept up to date
  • Brochureware/POS: coordinate the creation and distribution of materials both instore and elsewhere
  • Trade events: take lead coordinating all aspects of shows whilst maximizing exposure before, during and after
  • Sales enablement: keep team updated on brand and product positioning and what support/materials are available to them
  • Competitive analysis: monitor competitor activity, news, social feeds and websites regularly sharing insights with management.
  • Reporting: monitor the effectiveness of our marketing in driving awareness, growing share of voice and driving enquiries against the money and effort invested

Qualifications / experience

  • Marketing qualification or industry certification useful
  • Experience in similar vertical/horizontal business
  • Extremely organised: quick to assimilate new information and prioritise tasks
  • Computer literate: fluent with Microsoft Office (Word, Excel, Outlook, Powerpoint)
  • Strong communicator: good spoken & written English essential
  • Demonstrable understanding of:
  • Interpreting marketing strategies
  • Brand development, positioning & stewardship
  • Customer relationship management
  • Strong communicator: good spoken & written English essential
  • Hands-on experience of event management/trade fairs
  • Digital skills using/managing:
  • Company social channels e.g. Facebook & Twitter
  • Content management tools e.g. WordPress
  • Design software for images and graphics e.g. Photoshop, InDesign
  • CRM tools e.g. ACT!
  • Experience dealing with external agencies/suppliers
  • Good understanding of analytics/measurement and upward reporting

Job type: Full time

Location: South Croydon CR2

Package: Competitive salary, annual holiday allowance and pension contribution.

If you feel you meet the above criteria please send your CV accompanied by a covering letter to recruitment@wallbarn.com

Wallbarn